Offering 18 years of sales and customer service experience in the hotel industry and 10 years of Hotel Internet Marketing, Sales Research and Development. Innovative strategies for sales professionals

1. Customized Program [Client Comments] [ARTICLES] [SUBSCRIBER MESSAGE BOARD] [NEWS GROUP] [BLOG] [PRESS RELEASES]
Create customized and personalized sales packets (web sites) targeted directly to each virtual sales, cold, inquiry, and sales blitz call. Each sales staff member is able to send a customized E-Packet with the navigational bar showing selected brochure items for that specific event (inquiry) and having a variety of personalized home pages to select. Staff member contact information is also listed on each home page. Each facility will be able to track this information by each sales staff member.

A. E-Packet Customized COLD CALL Example	B. E-Packet Customized INQUIRY CALL Example	C. E-Packet Customized SALES BLITZ Example	D. E-Packet Customized PROPOSAL

E. E-Packet Customized COMMENT CARD	F. E-Packet Customized CORPORATE	G. E-Packet Customized HOLIDAY PARTY	H. E-Packet Customized USERS GUIDE

Example possible Home Page Templates: Corporate - Associations - Government - SMERF - Sports - Military - Reunions - Education - Professional Sales Staff Page - Sales Prospecting - Marketing or Sales Blitz - Cold Call (sorry I missed you - follow up!) - Guest Room Inquiry - Wedding Inquiry - Wedding Room Inquiry - Banquet Inquiry - Bar/Bat - General Catering Inquiry - Group Rate Quote - Guest Room Inquiry - Holiday Party - Special Promotions etc...

Customized E-Packets (web sites) are set up just as they would when sent as a paper sales packet, but they allow sales professionals to communicate virtually in a faster and more effective way, saving you time and money. Follow up your inquiry call with a customized and personalize web site. Use your E-Packet Customized as a Virtual Inquiry Call, Sales Call, Cold Call and Marketing Blitz Sales tool.
- Help educate and build rapport with each guest
- Create personalized and customized electronic Sales Packets to each inquiry or cold call
- USER FRIENDLY SALES MATERIAL DISPLAYING GUEST NAME, CONTACT AND EVENT INFORMATION DELIVERED TO THE GUEST IN SECONDS.
- PROVIDING SALES INFORMATION SPECIFIC TO EACH GUEST'S NEEDS.

2. Complete Program [Client Comments] [ARTICLES] [SUBSCRIBER MESSAGE BOARD] [NEWS GROUP] [BLOG] [PRESS RELEASES]
Enable your sales staff to "Close the Sale" quickly and efficiently. Provide complete, professional and organized information while building rapport, educating and giving personal attention to each guest or client. REAL TIME SALES TOOLS - SELL ABOVE AND BEYOND YOUR COMPETITORS!

Consumers are still looking for personal attention and outstanding customer service in the sales process. Sales E-Packet Program Includes: Tools needed to provide each guest with a on the spot "Virtual Site Site Inspection" of your property and services.

- Set up a paperless Sales and Catering Sales office environment and procedures..
- Close sales faster by providing personal attention above and beyond your competitors
- Communicate quick, professional, user friendly and organized information
- Use your Sales and Catering Sales E-Packet as a virtual site inspection sales tool
- Provide all the information necessary to best promote, sell and manage your property to guests, planners, and employees.

A. Full Service Hotel E-Packet	B. Full Service Hotel E-Packet	C. Limited Service Hotel E-Packet	D. Service Sales E-Packet

The next best thing to having the guest physically at your property. Property Presentation - Special Promotions Banners - Hotel Brochure - Facility Brochure - Service Brochure - Event Facility Brochure - Hotel Virtual Tour - Photo Gallery - Banquet Room Layout - Area Attractions - Contact Information - Special Events - City Events - Gift Shop - Preferred Vendor List - Pool Information - Reservations Link - Event Information Links - Lounge & Restaurant Menus & Promotions - Workout/Gym Information - Location & Directions - Guest Newsletter - Rooms Comment Cards - Credit Application (Printable) - Direct Bill Form (Printable) - Link Exchange (with your vendors) - Link Exchange (with your area attractions) - Sign up E-Mail List - Inquiry Form (RFP) - Banquet Room Capacities/Layouts - Specialty Items/Menus - Banquet Menus - Wedding Menus & Packages - Holiday Party Menu - Bar/Bat Mitzvah - Packages - Audio Visual List - Planner Satisfaction Survey - Banquet Comment Cards - Spa Information - Job Posting etc..

Add a virtual presentation to your Hotel Sales E-Packet to enhance your virtual sale presentation!	A. Virtual Presentation	B. Virtual Presentation	Sponsor A Virtual Trade Show for your city. Offer virtual booths to your area: Hotel Vendors Local Attractions Local Business City Wide Events Use as a Marketing or networking tool or a virtual brochure rack	A. Virtual Trade Show

3. Marketing Solutions [Client Comments] [ARTICLES] [SUBSCRIBER MESSAGE BOARD] [NEWS GROUP] [BLOG] [PRESS RELEASES]
HotelEPacket.com offers ongoing resources on WebEventPlanner.com to promote your property and services 24-7 with premium advertising only available to HotelEPacket.com subscribers (not for general sale):
Unlimited use of your Hotel Sales and Catering Sales E-Packet by your staff and more.
Subscriber receive free sales and marketing E-Packet Solutions as they become available (free upgrades).
Event facility listing by state and city on http://www.WebEventPlanner.com
Virtual Trade Show booths in your selected city listed on http://www.WebEventPlanner.com
Convention and Visitors Bureau Directory Listing.... and more!

Premium Directory Listing Virtual FAM Tour	Virtual Trade Show booths Meeting and Wedding Planning Shows	Four (4) Press Releases Per Year	Corporate Sales Brochure Showcase all your properties	Virtual Hotel Events Display your services

4. Virtual Sales Training [Client Comments] [ARTICLES] [SUBSCRIBER MESSAGE BOARD] [NEWS GROUP] [BLOG] [PRESS RELEASES]
HotelEPacket.com consulting, training and virtual sales tool programs helps you sell above and beyond your competitors, while providing you with the knowledge and tools to streamline your sales process. Enabling your sales staff to close a sale quickly and cost efficiently. HotelEPacket.com provides sales staff with virtual sales tools to close the sale faster and more efficiently, saving you time and money. Incorporating sales 101 into our virtual sales programs helps you sell above and beyond your competitors, while providing you with the tools to streamline your sales process and create a paperless sales environment. Web sites need to become a tangible sales tool, allowing the sales professional to conduct an instant presentation of services and providing all information and tools needed to close the sale. Once the call is completed there should be no need to access e-mails, send attachments, word documents, web links, powerpoints and PDF brochures or resort to faxes and snail-mail to complete the inquiry or sales call (other then a proposal or follow up call).

VIRTUAL SALES SOLUTIONS
"How to Organize and Conduct A Virtual (paperless) Sales Call"
A common sense and cost-effective approach to Hotel Internet Marketing, Sales and Advertising. Virtual sales solutions, not Internet bells and whistles!
(Select image to the left to begin)

5. Development and Maintenance [Client Comments] [ARTICLES] [SUBSCRIBER MESSAGE BOARD] [NEWS GROUP] [BLOG] [PRESS RELEASES]
VIRTUAL 'REAL TIME' SALES TOOL SOLUTIONS - We maintain your Sales E-Packet throughout the year with updates, changes, seminars & staff training!
ADDITIONAL BENEFITS THAT MOST WEB DEVELOPERS DO NOT PROVIDE:
We maintain your E-Packet throughout the year with updates and changes! E-Packet updates and changes are completed by WEP within 24 hours of receipt if received in a digital format (.doc, .jpg or .gif). Please keep in mind your site is not like print material; There is no final deadline for editing. If you should find an error/correction (or need to update) your information, please email us your request and we will make the change. (faxing and regular mail is fine as well but does not provide the best quality). Menus changes, facility updates, new photos, contact changes, new banners, add new vendors, job posting, etc.

A. Hotel E-Packet First Year Development	B. Hotel E-Packet Yearly Maintenance	C. Hotel E-Packet Subscriber Message Board

Innovative Hotel Internet Marketing Sales Strategies for Closing the Sale!

The Internet offers many cost effective (even free) resources and tools to forward virtually unlimited sales information to capture prospective business! Web sites are good marketing tools but they do not provide hotel and event planning sales professionals with the resources and education needed to streamline the service sales process to each sales and inquiry call. Distribution and presentation of your virtual sales material instantly and professionally - while providing personal attention to the guest - can make the difference between the sale and lost business.

Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the guest will win the business. Complete sales and catering information should be presented within the first few seconds of an inquiry or sales call. One of the first things a Sales or Catering Sales Managers should be asking when receiving an inquiry or sales call is; are you sitting in front of a computer, if the guest is, then this gives the sales professional a visual option for the guest to review as they follow along with your virtual presentation of services. Once the call is completed there should be no need to access e-mails, send attachments, word documents, web links, powerpoints and PDF brochures or resort to faxes and snail-mail to complete the inquiry or sales call (other then a follow up).

HotelEPacket.com’s web tools now allow service sales professionals to organize not only all sales and facility materials, but also the process for delivering this information to clients. These tools deliver sales information in a format that updates across the inventory enterprise - regardless of when a client receives it. Changes and updates are completed within 24 hour of receipt by our office once your Sales E-Packet is developed. “Service sales professionals need to take a look at their sales materials and examine how they sell in the virtual world,” says Louis Godin, owner of HotelEPacket.com. “Changes to downloaded resources, such as .doc and .pdf for example, are not reflected on files already delivered to clients, and less inventory can save hotel sales professionals time and money.”

The service sales industry has always been the leader in "going above and beyond" when when it comes to customer service sales. Today's full services hotels, limited service hotels, event planning sales and service sales web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the service sales professional. Traditional web sites do not provide the tools and knowledge your sales staff members need to close the sale with one phone call, while providing traditional 'sales 101' standards virtually?

Consumers are still looking for personal attention and outstanding customer service in the service sales process.

REVIEWING TRADITIONAL 'SALES 101':
- Provide Professional and organized information - Build rapport with the guest - Educate your guest (helps build rapport) - 'KIS' (Keep it Simple) - Have knowledgeable and friendly staff - Provide user friendly information - Client like to see name/information displayed - Communicate quick and accurate information - Provide information specific to each guest needs - Provide special personal attention to each guest - UP SELL AND CROSS SELL YOUR PROPERTY AND SERVICES - PROVIDE YOUR SALES STAFF WITH THE TOOLS NEEDED TO DO THERE JOB

The hotel sales industry must start analyzing its cost effective virtual options, organize its virtual sales procedures, train its sales staff and begin distributing and presenting sales information to include traditional sales standards to ensure an increase in profits and a decrease in annual marketing budgets. Further consideration, from a business perspective, must be given to the millions dollars of misdirected revenues in production and postage each year.

SALES 101 ALSO TELLS US to find ways to stand out and sell above and beyond your competitors - How can you stand out above your competitors when you are doing the same thing as everyone else with your virtual sales material? The service industry must look at its sales material and begin presenting virtual sale information by traditional sales standards, while providing personal attention to each client. Provide not only a sales tool to your sales staff, but giving them the virtual tools to up sell and cross sell your property and services. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the guest will win the business. HotelEPacket.com now offers the service sales industry a way to think outside the box when it comes to web sites through virtual presentation of services. Web sites are good marketing tools, but marketing does not close the sale.

Businesses of all sizes are recognizing that being first on any major search engines costs money. Good search engines ranking is not something that just happens, and the Internet is filled with fraud. The hotel sales and catering industry must look at other options to make web sites a viable sales tool, such as virtual presentation of services offered. "Web sites are good," says Louis Godin, owner of HotelEPacket.com and WebEventPlanner.com, "but full service hotels, limited service hotels, event planning and service sales professional have lost track of the fundamentals of selling. Personal attention has been lacking in the sales process through most web sites. Sales 101, tells us the importance of things such as building rapport, education, client name/information displayed, communicating information quickly, and providing special personal attention above and beyond everyone else." Sales professional must begin presenting sales information by traditional sales standards whereby web sites are virtual sales presentation tools to be viewed by the guest under the guidance of a service sales professional. HotelEPacket.com’s web tools for sales professionals now enable on-the-spot virtual property site inspection and presentations to each inquiry and sales call.

In today's competitive sales environment, time is money. Distribution and presentation of your sales material quickly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business.

Virtual tools and training to sell above and beyond competitors.	Send virtually unlimited 'Real Time' sales prospecting information cost-effectively.	Conduct Virtual Cold and Sales Calls - 'In Real Time'.	Conduct a Virtual Sales and Marketing Blitz.
Budget and Time Saving Tools. Paperless sales packets.	Providing sales professionals with the virtual tools and training to do there job virtually.	Streamline the sales process virtually and eliminate postage and handling.	Send and present professional and organized sales information.
Organizing ALL sales material virtually - while setting virtual sales policies and procedures.	Distribution and presentation of virtual sales material instantly and professionally.	Up Sell and Cross Sell virtually. Sponsor a virtual trade show in your area.	Training and Internet tools to streamline your sales process.
Incorporating 'Sales 101' to the Virtual Sales Process.	Educating and building rapport with the guest.	Provide sales information specific to each guest needs.	Provide special personal attention to each guest with your virtual presentation.
Saving Our Environment "paperless".	Conduct a sales or inquiry call paperless and cost-effectively.	Closing the sale paperless and cost-effectively.	'KIS' (Keeping it Simple)

*WebEventPlanner.com Unveils Two New Eco Friendly and Cost Effective Virtual Sales Programs. HotelEPacket.com* [PRESS RELEASE]	According to HotelEPacket.com Data, Hotel industry set to save between $600M and $1.2B annually by organizing its virtual sales policies, procedures and training. [PRESS RELEASE]	*HotelEPacket.com User Sees A Sales Conversion Rate Of Almost 80%*. [PRESS RELEASE]	Conduct Virtual Sales Calls - Hospitality Sales Industry Goes Paperless. [PRESS RELEASE]
*WebEventPlanner.com Launches Virtual Trade Show Service.* [PRESS RELEASE]	The Hotel, Hospitality and Service Sales Industry sees yet another price increase in postage. Putting additional stress on industry budgets. [PRESS RELEASE]	*HotelEPacket.com Offers Free Marketing and Advertising to the Hospitality Industry.* [PRESS RELEASE]	*Event Solutions Magazine Nominates Louis Godin of HotelEPacket.com Marketing Professional of the Year.* [PRESS RELEASE]