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The service sales industry has always been the leader in "going above and beyond" when when it comes to customer service sales. Today's full services hotels, limited service hotels, event planning sales and service sales web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the service sales professional. Traditional web sites do not provide the tools and knowledge your sales staff members need to close the sale with one phone call, while providing traditional 'sales 101' standards virtually?
REVIEWING
'SALES 101' FACTS:
- Provide
Professional and organized information
- Build rapport with the guest
- Educate your guest (helps
build rapport)
- 'KIS' (Keep
it Simple)
- Have knowledgeable
and friendly staff
- Provide user friendly information
- Client like to see name/information displayed
- Communicate quick and accurate information
- Provide information specific to each guest needs
- Provide special personal attention to each guest
- UP SELL AND CROSS SELL YOUR PROPERTY AND SERVICES
- PROVIDE YOUR SALES STAFF WITH THE TOOLS NEEDED TO DO THERE JOB
SALES 101 ALSO TELLS US to find ways to stand out and sell above and beyond your competitors - How can you stand out above your competitors when you are doing the same thing as everyone else with your virtual sales material?
The service industry must look at its sales material and begin presenting virtual sale information by traditional sales standards, while providing personal attention to each client. Provide not only a sales tool to your sales staff, but giving them the virtual tools to up sell and cross sell your property and services.
SalesEPacket.com now offers the service sales industry a way to think outside the box when it comes to web sites through virtual presentation of services (Virtual Site Inspections - On The Spot Presentations - Sales E-Packets and Customized E-Packet Solutions).
Web sites are good marketing tools, but marketing does not close the sale. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the guest will win the business.
SalesEPacket.coms web tools now allow service sales professionals to organize not only all sales and facility materials, but also the process for delivering this information to clients. These tools deliver sales information in a format that updates across the inventory enterprise - regardless of when a client receives it. Changes and updates are completed within 24 hour of receipt by our office once your Sales E-Packet is developed.
Service sales professionals need to take a look at their sales materials and examine how they sell in the virtual world, says Louis Godin, owner of WebEventPlanner.com. Changes to downloaded resources, such as .doc and .pdf for example, are not reflected on files already delivered to clients, and less inventory can save hotel sales professionals time and money.
Businesses of all sizes are recognizing that being first on any major search engines costs money. Good search engines ranking is not something that just happens, and the Internet is filled with fraud. The hotel sales and catering industry must look at other options to make web sites a viable sales tool, such as virtual presentation of services offered.
In today's competitive sales environment, time is money. Distribution and presentation of your sales material quickly and professionally - while providing personal attention to the client - can make the difference between the sale and lost business.
"Web sites are good," says Louis Godin, owner of WebEventPlanner.com, "but full service hotels, limited service hotels, event planning and service sales professional have lost track of the fundamentals of selling. Personal attention has been lacking in the sales process through most web sites. Sales 101, tells us the importance of things such as building rapport, education, client name/information displayed, communicating information quickly, and providing special personal attention above and beyond everyone else." Sales professional must begin presenting sales information by traditional sales standards whereby web sites are virtual sales presentation tools to be viewed by the guest under the guidance of a service sales professional. SalesEPacket.coms web tools for sales professionals now enable on-the-spot virtual property site inspection and presentations to each inquiry and sales call.
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GO GREEN... Recently I was at the office of a meeting planner providing virtual on site sales training. After the meeting we were talking and as we were talking the meeting planner was going through their mail. This meeting planner tossed in the garbage 5 hotel sales packets they recently received from various hotels without evening opening the packet information. Let take a moment and consider: ESTIMATED WASTE OF PAPER HOTEL SALES PACKETS 5 sales packets snail mailed weighting 6.5 ounces per packet per week. 2.03 pounds of paper sales material per week to one meeting planner. Times 52 weeks equals
105.62 pounds of paper per year for one meeting planner. Now consider that Meeting Planner International (MPI) has over 20,000 registered event planners within its organization. That is over 1,050 tons of material being thrown always each year while having little impact in the sales process. Not to mention
millions of dollars in lost revenue each year.... |