When comparing web sites, there is a big difference between selling a tangible product and selling services. The service sales industry has always gone above and beyond as opposed to selling a sweater at the local web mall. Why sell your services like everyone else? Your not only selling your services, your also selling yourself and knowledge.

Service sales has always been the leader in "above and beyond customer services" when selling.

"Hotel and catering web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the catering sales manager," says Godin. "The hospitality industry must look at its electronic materials and begin presenting sales and catering information by traditional sales standards.

Paper-based sales process and traditional use of web sites also provides no personal attention nor does it help the hotel stand out above and beyond its competitors. The hospitality, hotel and event planning industry must look at its sales material and begin presenting environmentally friendly information while providing virtual sale information under traditional sales standards and providing personal attention to each guest.

- Professional and organized information
- Knowledgeable & friendly staff
- User friendly information
- Build rapport with the guest
- STAND OUT ABOVE & BEYOND YOUR COMPETITORS
- Educate your guest (helps build rapport)
- 'KIS' keep it simple
- Work with your feedback