When comparing web sites, there is a big difference between selling a tangible product and selling services. The service sales industry has always gone above and beyond as opposed to selling a sweater at the local web mall. Why sell your services like everyone else? Service sales has always been the leader in "above and beyond" when selling.

"Hotel and catering web sites have been built to reflect the web designer's technical goals and restrictions instead of the goals and needs of the catering sales manager," says Godin. "The hospitality industry must look at its electronic materials and begin presenting sales and catering information by traditional sales standards.

SALES 101...

- Professional and organized information
- Knowledgeable & friendly staff
- User friendly information
- Build rapport with the guest
- STAND OUT ABOVE & BEYOND YOUR COMPETITORS
- Educate your guest (helps build rapport)
- 'KIS' Keep it Simple