Consumers are still looking for personal attention and outstanding customer service in the hospitality sales industry. Simply having a web site is not enough to bring attention or cut cost. Setting policies, procedures and training on how virtual information is handled and presented for selling guest rooms, facility services and event facilities is key to reducing your annual sales budget and increasing new business.

In the age of computers and Internet, it's easy to lose touch with guests. Quick, easy and up-to-date information is no longer available. In order to find the information they are looking for, guests may have to go to a corporate web site or independent web site and access e-mails, attachments, word documents, links, web programs and PDF brochures or resort to faxes, phone calls and snail-mail. What happened to one-on-one personal attention to help a guest decide on services? What happen to sales 101? Just because we are starting to live in a virtual world doesn't mean we no longer need personal customer service in the service sales process. Sales 101 tells us the importance of building rapport, educating, communicating accurate information quickly and providing special personal attention above and beyond the competition. This no longer exists with traditional web site service sales and provides no personal attention (instruction/education), which we all know the guest is looking for. The Internet has taken away the personal edge that service sales once had before web site development.

In today's competitive sales environment, time is money. You cannot afford time delays in the delivery of sales material. Personal attention and distributing of your Sales information quickly and professionally can make the difference between the sale and lost business. Studies have shown that 85% of those who respond first to an inquiry with complete sales information and provide personal attention to the client will win the business. Web sites are great marketing tools, but we all know that marketing doesn't close the sell.

Businesses build traditional web sites that offer a wide range of web pages for for their target audience members to search through in the hope that potential customers will find what they are looking. And, the information that is available online often is overwhelming, incomplete and outdated.

- Unorganized Sales Information
- Incomplete web sites
- No person attention
- Does not build rapport and educate
- Not being used as a sales tool
- Lack of Policy & Procedure
- Sales Staff is lacking the virtual tools needed to sell properly and services
- Bulk E-Mail (not personal, not building rapport, junk mail - gets delated)