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Paper folders, business
cards, cover letter, brochure information, sales information
once were sent in a presentation to the client for company consideration.
The Internet has turned this once great presentation and first
impression into web sites that provide unorganized or too little
information and offers no personal attention to the client's
needs for individual attention.
Web sites are good,
but the service sales industry has lost track of the fundamentals
of selling. Personal attention has been lacking in the sales
process through traditional web sites. Sales 101 tells us the
importance of things such as client name/information displayed,
communicate quick and accurate information and provide special
personal attention above and beyond everyone else. This no longer
exists with traditional web site service sales and provides no
personal attention (instruction) which we all know the client
is looks for.
- Sales 101
- Client name/information displayed
- Making the client feel special
- Provide information specific to each client needs
- Provide special personal attention above and beyond you competitors
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