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Presenter:
Louis Godin
Internet Sales Program Development and Consulting for:
WebEventPlanner.com ~ VirtualSalesProfessional.com ~ VirtualHotelEvents.com
Since 1999 has provided its clients with Internet Sales Resource
Development and Consulting, based on 18 years of sales and customer
experience in the hospitality industry and 8 years of Internet
Sales Research.
REMEMBERING SALES 101
Studies have shown that
85% of those who respond first to an inquiry with complete sales
information and provide personal attention to the client will
win the business.
Web sites are good marketing
tools but they do not provide sales professionals with the resources
and education needed to streamline the sales process to each
sales call. The service sales industry has lost track of the
basic fundamentals of selling.
Sales 101 tells us the
importance of building rapport, education, communicating accurate
information quickly and providing special personal attention
above and beyond the competition. This practice no longer exists
with online resources. Web sites often are built to reflect a
web designer's technical goals and restrictions instead of the
goals and needs of the sales Industry.
In today's competitive
sales environment, time is money. Distribution and presentation
of your sales material quickly and professionally - while providing
personal attention to the client - can make the difference between
the sale and lost business. Web sites should be a tangible sales
tool, providing sales professionals all the necessary items needed
to present and close the sale efficiently. Combining old-school
selling techniques with today's technology will allow you to
outsell your competitors.
The sales industry must
organize its virtual sales procedures and begin distributing
and presenting sales information to include traditional sales
standards to ensure an increase in profits and a decrease in
annual marketing budgets.
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