Virtual
Hotel Sales and Catering Sales Program Research and Development
for:
WebEventPlanner.com ~ VirtualSalesProfessional.com ~ VirtualHotelEvents.com
SalesEPackets.com ~ HotelEPackets.com ~ Hotel-Internet-Marketing.com
Since 1999 has provided
clients with Internet Sales and Catering Sales Resource Development
and Consulting. As an experienced Hospitality Web Sales Trainer,
Louis brings 18 years of sales and customer service experience
in the hotel industry and 10 years of Internet Hotel Sales and
Catering Sales Research and Development. Providing you with a
common sense approach to the virtual world.
FREE PERSONAL
PHONE SEMINAR WITH PRESENTER
CALL 480.272.6049 TO SET UP AN APPOINTMENT (UP TO 1 HOUR)
ON SITE SEMINARS AVAILABLE [CLICK HERE] FOR MORE INFORMATION |
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"Web sites are good,"
says Louis Godin, owner of WebEventPlanner.com, "but the
hotel sales and catering sales industry has lost track of the
fundamentals of selling. Personal attention has been lacking in
the sales process through most web sites. Sales 101, tells us
the importance of things such as building rapport, education,
client name/information displayed, communicating information quickly,
and providing special personal attention above and beyond everyone
else." And, increasingly, businesses of all sizes are recognizing
that being first on any major search engines costs money. Good
search engines ranking is not something that just happens, and
the Internet is filled with fraud. The hotel sales and catering
industry must look at other options to make web sites a viable
sales tool, such as virtual presentation of services offered.
“Hotel
sales and catering sales professionals need to take a look at
their sales materials and examine how they sell in the virtual
world,” says Louis Godin, owner of WebEventPlanner.com. “Changes
to downloaded resources, such as .doc and .pdf for example, are
not reflected on files already delivered to clients, and less
inventory can save hotel sales professionals time and money.”
Studies have shown
that 85% of those who respond first to an inquiry with complete
sales information and provide personal attention to the client
will win the business.
Web sites are
good marketing tools but they do not provide sales professionals
with the resources and education needed to streamline the sales
process to each sales call. The service sales industry has lost
track of the basic fundamentals of selling.
Sales 101 tells
us the importance of building rapport, education, communicating
accurate information quickly and providing special personal attention
above and beyond the competition. This practice no longer exists
with online resources. Web sites often are built to reflect a
web designer's technical goals and restrictions instead of the
goals and needs of the sales Industry.
In today's competitive
sales environment, time is money. Distribution and presentation
of your sales material quickly and professionally - while providing
personal attention to the client - can make the difference between
the sale and lost business. Web sites should be a tangible sales
tool, providing sales professionals all the necessary items needed
to present and close the sale efficiently. Combining old-school
selling techniques with today's technology will allow you to outsell
your competitors.
The sales industry
must organize its virtual sales procedures and begin distributing
and presenting sales information to include traditional sales
standards to ensure an increase in profits and a decrease in annual
marketing budgets.
